Tips & Advice
Tips & Advice

Ad posting rules

Wish to advertise a puppy?
Tips for breeders

Ad posting rules

Wuuff’s mission is for reputable dog breeders to connect with responsible dog lovers with trust established by ensuring everything posted is correct, which can be achieved by following these ad rules. All ads go through a review process to ensure they fit in nicely on the site and are appealing. The more complete and precise your ad is, the better the chance that your puppy will move to its new home.

You can register and post an unlimited number of ads for free

Posting ads, as well as communicating with the buyer via Wuuff is completely FREE. We're only collecting a small fee if you or the buyer choose to make a safe transaction using Wuuff Pay.


We do realize that nobody likes fees, however, we encourage you to seriously consider this option. It provides a guarantee for both you and the new dog owner, and gives you a chance to get a wonderful review on your profile.

Only pedigreed, vaccinated and ID chipped dogs at the time of transfer, can be advertised

Wuuff’s purpose is to promote the activity of quality dog breeding, so the site only accepts ads of pedigreed dogs.

The health of all puppies is paramount to us. Therefore you can only advertise puppies that have had all the required vaccinations and dewormings appropriate for their age, and will continue to receive them until the transfer of ownership. Wuuff follows a generally recommended guideline, which is detailed here.

Always post the REAL final price

Like in the entire ad in general, we expect the breeders to disclose valid information and display the real final price for the puppy. Many breeders prefer not to display prices and we know it is a very sensitive topic as well. However we still kindly ask you to do that.

We believe this is good practice for several reasons but most of all you can avoid many unnecessary calls of inquiry, as anybody can see whether or not they can fit your puppy in their budgets. It is best to settle the finances at the start, so nobody gets a surprise later.

To avoid any misunderstandings, do not add extra items or costs AFTER you are contacted about a puppy, with the exception of shipping fees. Include everything when you post the ad so you can avoid any suspicions that cause the enquirer to go elsewhere.

ONE ad should contain just ONE dog

To ensure the ads are transparent and identifiable, wuuff.dog was designed to display one dog at a time. Rest assured, you can post an entire litter, each pup with an individual ad, in a matter of minutes. Find a video tutorial here.

In the ad, display the specific puppy where it asks for the puppy’s photo

Please don’t upload a photo of a whole litter because nobody will know which dog is looking for an owner. Take separate pictures of each puppy that’s intended to go to a new home.

Give a unique name to your dog

Definitely give your puppy an individual name like Elischa, Argos, Zodiac, etc. Avoid generic naming, such as Fpups, Male2, Bitch1 or 3rd Litter because these ads will get deleted during moderation.

Interested people find it much more appealing and trustworthy if they see puppies with individual names. Put yourself in their shoes for a minute. Would you rather get a dog from someone who slaps a Male1 on a puppy or from a breeder who cares enough to name each member of their litter?

Add a description for the puppy

In the description, only provide details about the advertised puppy’s unique qualities (look, behavior, character) and its suggested purpose (show, hobby, sport, etc.). You can also briefly describe the breed if it’s relatively unknown.

Do not enter a url, phone number or an entire litter because that will cause the consequent deletion of the ad. Under “Breeder’s Settings” you have the appropriate place to add those pieces of info too, so they’ll get displayed the right way. We make sure the visitors will reach you.

Upload the parents’ data (minimum an image and a name)

The first thing people searching for puppies will do is to look at the parents. Always enter the parents’ names and upload a photo of each. Naturally, you have the option to input additional information too (show rankings, health screenings, description); it’s entirely up to you how you take advantage of the opportunity. Our system will rank ads higher that include information about the parents.